WHEAT THINS POPPED

New York, NY. 2014

Working with Odd Division, this installation was completed in Times Square to promote Wheat Thins Popped. This one day event was hosted by Kelly Osborne.  

This event, held in the populous environment of Times Square in Manhattan provided plenty of logistical challenges to design for and install. The installation stood over 30’ tall and incorporated 500 balloons each wired with electronically controlled heating elements which popped a balloon when a visitor sent a tweet.